Is an AR visualizer worth building for your product?

I built Pip for Contravision because window film has one specific, expensive problem: nobody can picture what a pattern actually looks like on their window, at their size, in their light. A swatch tells you the design. It doesn't tell you the decision.

That's the test for whether an AR or see-it-in-place tool is worth building at all — not "is this cool" (it is, but that's not a business case), but: is the customer's hesitation specifically about what the thing looks like in their own space?

Where it earns its cost

• Physical products applied to a space — film, paint, flooring, furniture, signage.
• A decision that's expensive or awkward to reverse, so people delay rather than risk it.
• A sales process currently held up by "can you send someone round so I can see it properly?"

If the hesitation is about price, delivery time, or trust in the company, an AR tool won't move it — you'd be solving the wrong doubt with the right-looking technology.

Where it doesn't

Digital products, services, or anything where "what does it look like here" isn't the actual blocker. In those cases the tool becomes a demo reel, not a sales tool, and demo reels are marketing spend, not product spend — worth doing, just budgeted and measured differently.

Ask which doubt you're actually removing before you ask which framework to build it in.